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Television Advertising

Advertise on premium TV channels in regions of your choice

Television Advertising

About Television Advertising in India

Television Advertising in India is the most popular advertising option. Television advertising is popular because it has the lowest cost per reach among all the media verticals. Rates for advertising on Television in India is quoted in terms of advertising rate per 10 sec. There are specialist television advertising agencies who can help you get a discounted rate on the television advertising card rate. By placing an ad in television, a brand can reach out to complete India in a single instance. Television Advertising Also has the added advantage of reaching out to users multiple times. TV ad engages with two senses of humans, eye, and ears, and is more impactful than other formats. There are more than 1000 Television Channels in India. Few popular TV channels in India for advertising are Star Plus, Zee TV, Colors, Sun TV, Maa Tv, Zee Telugu, Gemini TV ETV, CNBC, Life Ok, and Star Sports. India also has a strong network of cable TV cable Tv Advertising Allows advertisers to reach out to the local population.

Television in India is broadcasted in homes through cables and direct to home (DTH), Advertising on DTH is also an available media for television advertising. Advertisers can advertise in popular DTH service provers like TATA SKY, AIRTEL DTH, SUN DIRECT.


Media Options available for advertising on TV are Video Ads, Scrollers, Aston Bands, Teleshopping and L Band Ads.

We’re India’s largest TV Ad network, having served more than 50 million ad seconds till date

More than 3800 brands trust Amagi for reliable advertising

Amagi provides end-to-end ad-management services from ad conceptualization, creation, and media planning, to ad broadcasting.

Pick your spots from our ever-expanding channel bouquet, with leading national networks such as Zee, Times, CNN and Viacom 18, Maa Tv, Gemini Tv, E Tv, Zee Telugu,

Experience affordable TV advertising, since you pay only for the region that you’re advertising in

Definition: Ten- to 60-second commercials on network TV stations.

While national TV advertising is usually out of an entrepreneur's price range, advertising on local stations and on cable television can be surprisingly affordable. And really, it's not so hard to buy TV schedules. Why? Because no matter what demographic your audience falls into, you can find appropriate programming on any one of the networks. Every station reaches every audience daily, with schedules that include cartoons, celebrity, talk, sports, soaps, news, movies, reality, and primetime programs. Just take your pick!

Prime-time commercials are going to be pricey even locally, but audiences can be huge for popular shows. And here's an insider's tip: When rerun time rolls around, refuse to pay the full price for your commercials in any time slot. Many reps won't volunteer the lower rate--you have to let them know you won't pay the same amount for reruns and then stick to your guns. Programming like Good Morning America, Today Show, local and national news, and soaps never have reruns and are always a good bet because the audience stays true all year long.

One good way to capture a lot of people watching at a particular time is to run an ad during the 6 to 7 p.m. or 11 p.m. news on all your local news stations on the same day. That delivers your message to just about everyone watching the news at that time.

Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works and how it’s packaged so prospective customers will know what to look for at the point of sale. In advertising, it often takes multiple touch points to effectively influence consumers’ purchasing behavior.

Television advertising has been a popular medium for large retailers ever since the TV first began to appear in living rooms. With the arrival of cable television came lowered production costs and the opportunity to reach smaller, more targeted markets, making it a viable option for small to medium-size businesses as well.

RELATED: Television Pros & Cons Slideshow

To create an effective television ad, it’s first necessary to have a good script that highlights a strong offer. Ads must also be effectively produced, and it’s for this reason that it’s often better to enlist the services of an advertising agency, which can help you create an entire campaign.

Some of the advantages of advertising your small business on television include the following:

  • TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time.
  • It reaches viewers when they’re the most attentive.
  • It allows you to convey your message with sight, sound, and motion, which can give your business, product, or service instant credibility.
  • It gives you an opportunity to be creative and attach a personality to your business, which can be particularly effective for small businesses that rely on repeat customers.